Mills & Boon

Mills & Boon is one of the most iconic names in romantic fiction, known for its deep legacy and enduring popularity among readers worldwide. Originally founded in 1908 by Gerald Rusgrove Mills and Charles Boon in the United Kingdom, the company began as a general publisher, producing a wide range of titles. However, by the 1930s, Mills & Boon found its true identity in romantic and escapist fiction, catering primarily to women seeking stories of passion, emotion, and hope during challenging times.

A major turning point came in 1971, when the company was acquired by Harlequin Enterprises, its long-time North American distributor based in Toronto. This partnership cemented Mills & Boon’s global influence, creating a powerhouse in romantic publishing. Together, Mills & Boon and Harlequin command a dominant share of the romance market, responsible for nearly three-quarters of all romance paperbacks sold in Britain.

In the digital age, Mills & Boon has embraced transformation with remarkable success. The rise of e-books has not only surpassed print sales but also enabled the publisher to double its output, reaching more readers than ever before. Each month, the imprint releases over 100 new titles, spanning an impressive array of romantic subgenres — from historical and medical romances to contemporary and suspense-driven love stories.