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Book cover of Negotiation : an A-Z Guide by Gavin Kennedy

Negotiation : an A-Z Guide

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7

Language:

English

Category:

Social sciences

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Pages:

270

Quality:

excellent

Views:

547

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Book Description

Stockmarkets have soared and slumped, highlighting the risks of different kinds of investments. Everyone wants to buy low and sell high - and get a healthy stream of income in between. But it is not easy to do so. Any strategy for investment requires an essential level of knowledge that goes beyond the basics. This clear and lively guide explains the complexities and jargon of the investment world with entries that stretch from A to Z and cover such products, concepts and terms as: advance-decline line, arbitrage, bear squeeze, bottom fishing, capital asset pricing model, covariance, dead cat bounce, Dow theory, efficient frontier, equity risk premium, Fibonacci numbers, floating rate note, golden cross, hedge ratio, indifference curve, Japanese candlesticks, Kondratief cycle, mark to market, noise trader, odd-lot theory, portfolio theory, price-to-book ratio, qualitative analysis, Random walk; security analysis, straddle, Tobin's Q, trading collar, unsystematic risk, yield gap, and zero coupon bond. It also includes appendices on the performance of different stock markets over time, bond returns, leading equity markets, investment formulas and recommended reading.

Author portrait of Gavin Kennedy

Gavin Kennedy

Gavin Kennedy was a Scottish economist and founder of Negotiate. He was a leading figure in the world of negotiation and was involved in many high profile consultancy cases for governments and businesses. He was a Professor Emeritus at the University of Edinburgh. Kennedy studied economics at Strathclyde University, graduating with a BA in 1965 and then studying for an MSc. After taking a Ph.D. at Brunel University in London, he returned to Strathclyde as a senior lecturer in 1973. In 1980 he left Strathclyde for a professorial chair at Heriot-Watt University, and in 1986 he founded a company, Negotiate, to commercialise what he was teaching. He trained thousands of managers in the techniques he had developed. Kennedy also wrote biographies of William Bligh (1978) and Adam Smith (2005). In the 1970s, Kennedy became active in the Scottish National Party (SNP). In 1976 he wrote a paper entitled A Defence Budget for Scotland and edited a book of essays entitled The Radical Approach: Papers on an Independent Scotland. In the General Election of 1979 he was the SNP candidate in Edinburgh Central and he subsequently joined the left-wing 79 Group.

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