Advertising: An Integrated Marketing Communication Perspective

Dr. George (Joe) Belch is Professor of Marketing and is currently serving as the Thomas & Evelyn Page Dean (Interim) of the Fowler College of Business.  He served as the senior associate dean of the Fowler College of Business at San Diego State University for the past four years and also served as the interim dean of the college during the 2016-2017 academic year. During his tenure as interim dean, the College of Business Administration received a $25 million gift from Ron and Alexis Fowler and the Fowler College of Business became the first named college in the history of the university.  He also played an integral role in the development and implementation of the BSBA online degree completion program which is offered through SDSU Global Campus. The program now has nearly 400 students and includes two microsite programs and will soon be offered through the Imperial Valley campus. Prior to assuming the role of interim dean, he served as chair of the marketing department from 1989 to 2016.  Before joining the faculty at San Diego State in 1981, he was an assistant professor in the Graduate School of Management, University of California, Irvine.  He received his undergraduate degree in marketing from the Pennsylvania State University, his master’s degree from the University of Colorado, and Ph.D. in marketing from the University of California, Los Angeles.  Prior to entering academia, Dr. Belch was a marketing representative for the E.I. DuPont Company.  He also worked as a research analyst for the DDB Worldwide advertising agency.