The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking

As a sales professional, this has long been one of my favorite books on how to persuade effectively.Kevin Hogan offers ten specific topics for detailed discussion, and then he offers concrete real-world examples for each one of them.When I read in the Wall Street Journal yesterday that this was one of the few allowed books in the common area library at Goldman Sachs, I was reminded to pick it back up and read through it again.Now I have another page and a half of ideas to implement that will help me be a more effective sales pro.