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Daniel Kahneman is an Israeli-American psychologist and behavioral economist, born in 1934 in Tel Aviv, Israel. He is considered one of the founders of behavioral economics, an interdisciplinary field that combines psychology, economics and other areas to understand how people make decisions in complex situations.

Kahneman studied psychology at the Hebrew University of Jerusalem, where he earned his doctorate in 1961. He later moved to the United States to continue his academic career at the University of California, Berkeley, and Princeton University, where he remained until his retirement. in 2007.

Throughout his career, Kahneman has received numerous awards and honors for his contributions to behavioral economics and cognitive psychology. In 2002, he received the Nobel Prize in Economics, along with economist Vernon Smith, for their research on decision-making under uncertainty.

In addition to the Nobel Prize, Kahneman was also awarded the United States National Medal of Science in 2013 and the Gold Medal of the Royal Society of Arts in 2015.

Kahneman's work focuses primarily on investigating the mental processes that affect decision-making, especially in situations of uncertainty or risk. He argues that people often make irrational or biased decisions due to a variety of factors, such as emotions, cognitive biases, and mental heuristics.

One of his best-known studies is the "anchoring effect", which shows how prior information can influence decision-making, even if it is irrational or irrelevant to the decision in question.

Additionally, Kahneman is the author of several critically acclaimed books, including "Fast and Slow: Two Ways of Thinking" and "Judging Under Uncertainty: Heuristics and Biases." These books provide insights into how people think and make decisions and are recommended reading for students, professionals, and anyone interested in psychology and behavioral economics.

In summary, Daniel Kahneman is a leading researcher in the field of behavioral economics and cognitive psychology. His work has influenced the way people think about decision-making and is widely recognized as one of the greatest contributions to these fields.