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Book cover of The SAGE handbook of international marketing by Kristiaan HELSEN

The SAGE handbook of international marketing

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Author:

Kristiaan HELSEN

Number Of Reads:

21

Language:

English

Category:

Business

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Pages:

569

Quality:

excellent

Views:

1102

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Book Description

The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced in international marketing and promises to be an essential addition to the study of this critical subject area.

Author portrait of Kristiaan HELSEN

Kristiaan HELSEN

PhD in Marketing
University of Pennsylvania, 1990
Associate Director of Undergraduate Programs (School of Business and Management)

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