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The SAGE handbook of international marketing
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Author:
Kristiaan HELSENNumber Of Reads:
43
Language:
English
Category:
BusinessSection:
Pages:
569
Quality:
excellent
Views:
1169
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Book Description
The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced in international marketing and promises to be an essential addition to the study of this critical subject area.
Kristiaan HELSEN
PhD in Marketing
University of Pennsylvania, 1990
Associate Director of Undergraduate Programs (School of Business and Management)
Book Currently Unavailable
This book is currently unavailable for publication. We obtained it under a Creative Commons license, but the author or publisher has not granted permission to publish it.
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