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Book cover of Lateral Thinking by Edward de Bono

Lateral Thinking

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Number Of Reads:

4

Language:

English

Category:

Social sciences

Pages:

285

Quality:

excellent

Views:

882

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Book Description

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono.
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?
Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.
Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

Author portrait of Edward de Bono

Edward de Bono

Edward de Bono (born 19 May 1933) is a Maltese physician and psychologist who writes professionally, especially on the topics of creative thinking, a term coined by him. De Bono is currently a consultant working in many international companies such as Coca-Cola and Ericsson.

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