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Internet Marketing: Strategy, Implementation and Practice
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Author:
Dave ChaffeyNumber Of Reads:
Language:
English
Category:
BusinessSection:
Pages:
579
Quality:
excellent
Views:
742
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Book Description
This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
Dave Chaffey
"Well known for his practical online marketing advice, Dave Chaffey has helped tens of thousands of businesses improve their Digital Marketing through his bestselling books, workshops and consulting".
He is the co-founder of SmartInsights.com, a digital marketing strategy advice site with over 80,000 members worldwide.
Basic Members get free planning templates and infographics plus updates on the latest developments in Digital Marketing.
He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing.
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