80:20 sales and marketing: the definitive guide to working less and making more

Foreword by Richard Koch; Introduction; How 80/20 Works and Why; Rack the Shotgun; You Can Do Better; 80/20 Traffic; How to Use the "Invisible Money" Finder; Simplify Your Life; 80/20 Conversion; Your USP; It's Not Failure. It's Testing.; Scale Up-Massively; Expand, Diversify, and Conquer Planet Earth; Make More From Every Customer; Power Guarantees; 80/20 = Harnessing Natural Forces; Do You Wanna Make 10 Per Hour? Or 100, 1,000, or 10,000?; Make 1,000 Per Hour Doing What You Love; 80/20 Hiring and Outsourcing; How to Get More1,000/Hour Work Done with a Personal Assistant.;Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market? then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the incl.