Rainer Olbrich Books

Field of study 4: Business administration, in particular marketing After studying business administration and economics at the Westfälische Wilhelms-Universität Münster (1983-1988), doctorate (1992) and habilitation (1997). Since 1997 he has held the chair for business administration, in particular marketing, at the FernUniversität in Hagen. Parallel to his academic training, he worked for five years in a large German management consultancy (there in the field of marketing and strategy consulting, portfolio consulting). He has been working in education and training, in projects and as an expert for leading German companies, associations and public institutions for over 25 years. His main research areas are marketing, in particular consumer goods marketing and trade marketing, as well as marketing controlling. Author of over 100 scientific publications, including several books.