How Come You Don't Have and E-Strategy

"How Come You Don't Have an E-Strategy?" is a marketing book written by Matt Haig. The book is a comprehensive guide for companies that have not yet developed an e-commerce strategy. Haig provides readers with an overview of e-commerce and how it has evolved over the years. He stresses the importance of understanding the online market and explains how to build a successful e-commerce strategy.

The book covers a range of topics, including how to analyze and understand your target audience, how to create a user-friendly website, and how to develop an effective marketing strategy. Haig emphasizes the need for companies to embrace technology and use it to their advantage. He also discusses the importance of customer service and how it can make or break an e-commerce business.

Haig provides case studies of successful e-commerce businesses and explains how they have achieved success. He highlights the importance of having a clear brand identity and using social media to engage with customers. The book also covers topics such as search engine optimization, pay-per-click advertising, and email marketing.

Haig's writing style is clear and concise, making the book easy to read and understand. He provides practical advice and useful tips for anyone looking to build an e-commerce strategy. The book is aimed at business owners, managers, and marketers who are looking to take their business online.

Overall, "How Come You Don't Have an E-Strategy?" is a useful guide for anyone looking to develop an e-commerce strategy. Haig provides a wealth of information and advice that can help companies of all sizes. The book is well-researched and provides readers with a solid foundation for building a successful e-commerce business.